I graduated with a Bachelor's degree in Visual Communications and a minor in Photography in 2014, and am currently working as a Digital Marketing Manager in Auckland, New Zealand. When I'm not sewing (or blogging about sewing) I like unstructured but collaborative and fast-paced work environments, I am happiest if there's something to learn, and I'm enthusiastic about everything. Like what you see? Email me if you'd like to see my full CV.
WHAT EXPERIENCE DO I HAVE?
In my current role, I've managed a $10,000 digital marketing budget, engineered a 177% increase in return on ad spend (ROAS) in 3 months, drove CPC for stage 1 awareness campaigns down by 68%, scaled both strategies, and organized a system upgrade that allowed me to triple the average ROI.
2015-now Digital Marketing Manager, Foodbox.
Create, manage, and maintain advertising campaigns across multiple platforms. Allocate budget, monitor and report on KPIs. Develop and implement efficient, productive, and measurable marketing strategies. Manage SEO, develop influencer marketing program, manage website improvements and product + promotional photography.
2015 Marketing/Design Contractor, AskNicely
Graphic design, copywriting, branding, email marketing, and client relations.
2014-2015 Graphics and Web Designer, St. Louis T-Shirt
Design, pre-press setup, web design, EDM, product photography, social media.
WHAT AM I GREAT AT?
WHAT CAN WE DO TOGETHER?
Photography | Content Management | Copywriting | Creative | Social Media | Video | Digital Media | Print Design
Kinda liking what you're seeing? Check out some examples of my work below, and then end me an email at firstname.lastname@example.org and let's talk!